Pound Town Is Back: The Flirtatious Summer Fling You’ll Crave All Season
Every summer has its moment. A slow burn that becomes a fever pitch. A warm breeze that turns into a sultry storm. At Better Than Sex – A Dessert Restaurant, that moment is Pound Town.
It’s not just a dessert. It’s a full-blown affair of flavor—one that shows up looking golden, dressed in whipped vanilla cream, trailing sugared strawberries behind it like little love notes. And when it’s gone, it leaves you dreaming of just one more bite.
We only serve Pound Town from June 12 through July 27, and for good reason. A dessert this seductive deserves a little anticipation. So go ahead—grab your partner, your summer fling, or just your sweet tooth, and let us take you on a ride worth remembering.
What Is Pound Town?
Let’s break it down… slowly.
Pound Town begins with a rich, buttery pound cake, baked in-house until the edges are lightly golden and the inside stays tender and melt-in-your-mouth moist. Our kitchen team lovingly prepares each one by hand—no shortcuts, no freezer trucks, and certainly no shame in licking the fork clean.
We top that warm cake with an indulgently whipped vanilla bean cream cheese frosting—soft, fluffy, just the right amount of tang, and so rich it makes butter blush. It's the kind of frosting that doesn’t just sit there looking pretty. It swoons over the cake like it’s in a rom-com.
And then? We play with contrast. A “happy trail” of ripe, fresh strawberries, sliced to show off their ruby glow, is laid out beside the cake. We dust them with raw sugar crystals—adding a delicate crunch and a hint of sparkle—because desserts should glisten like skin in candlelight.
For the finishing touches, we sprinkle golden white chocolate discs along the edge of the plate for a creamy, caramelized bite that balances the berries’ brightness. And just when you think it’s over, we hand you a spoonful of strawberry coulis on the side. Drizzle at your own pace. Spoon it onto each bite. Or pour it all at once and go wild.
Pound Town doesn’t judge. It just delivers.
Why Do Guests Crave It?
Pound Town isn’t a dessert you order. It’s a dessert you commit to.
It’s the one menu item that regularly gets requested outside its season. Guests call ahead. Locals ask, “When does Pound Town start again?” Visitors return and cross their fingers it made an early debut. It has a following, and we’re not mad about it.
Part of its appeal is sensory—the warm cake against the cool frosting, the snap of sugar on fresh fruit, the creamy white chocolate melting into a tangy berry drizzle. But part of it is emotional. Pound Town is playful. Bold. A little bit dangerous. It feels like summer should: free, delicious, maybe a little too much… in all the right ways.
When people go to Pound Town at Better Than Sex, it’s a celebration. A birthday. A honeymoon. A Tuesday. The moment doesn’t matter—the memory does.
Behind the Name (Yes, It’s on Purpose)
Let’s address the obvious. The name Pound Town raises eyebrows. It’s meant to.
At Better Than Sex, we don’t shy away from a good innuendo—or a better dessert. Our brand is about making connection fun again. Flirting across the table. Laughing at names that toe the line. Letting dessert be a little bit dirty and a whole lot indulgent.
So when we created this seasonal dessert, we knew it needed a name that made guests stop, smile, and ask, “Wait, what?” Because that’s what we’re all about—sparking conversation. Encouraging people to linger. Bringing a little heat to the dining room (and the table).
So yes, the name is cheeky. But once you take a bite, the only thing you’ll be thinking about is how fast you can come back for more.
What Makes Pound Town Seasonal?
Great question. We love a good backstory.
Pound Town is built on freshness. It only works with ripe summer strawberries at their peak—plump, red, bursting with natural sugar. We’ve tested it with winter berries. Doesn’t hit the same. So we don’t force it.
That’s why Pound Town only shows up in our restaurants once a year—early June through late July, when strawberries taste like they’ve been kissed by sunshine. It’s the short-lived window where each component comes together in perfect harmony.
Think of it as the cherry blossom of desserts. If you wait too long, it’s gone.
The Experience of Ordering Pound Town
What happens when you go to Pound Town?
It starts with the name. Your server says it with a wink or a grin. You laugh. Your date smirks. Suddenly, everyone’s in on the joke.
Then it hits the table. Golden, glossy, fragrant with vanilla and fruit. Maybe the whipped frosting jiggles slightly as it settles. Maybe your server sets the strawberry coulis spoon down with just the right kind of flair. Either way—you’re already anticipating the first bite.
Fork sinks in. You drag a piece through cream, catch a bit of berry, and maybe sneak a chocolate disc along the way. Sweet. Tangy. Creamy. Warm. Cold. Crunch. Melt.
It’s a journey, not a bite. And one that might make you want to order dessert first next time.
Why Pound Town Belongs on Your Summer Bucket List
Here’s the thing about summer: it’s short. The nights get longer, but the season itself flies by. So if there’s something out there that makes you smile, makes you feel a little naughty, and tastes like a damn good time… you go for it.
That’s what Pound Town is. A moment of indulgence that doesn't need an excuse.
Whether you're:
- Celebrating an anniversary
- Bringing someone new for a first impression
- Out with friends who love a good laugh
- Looking to treat yourself because you deserve it
This dessert delivers. And it won't be around forever.
Tips to Make the Most of Your Visit
Want the full experience? Here’s how to maximize your trip to Pound Town:
1. Book a Reservation
This dessert doesn’t last, and neither do prime tables. Especially at our most popular locations.
Reserve in advance—your cake (and your date) will thank you.
2. Pair It With a Signature Drink
Try a French Kiss Champagne or Pride Appeal cocktail with your Pound Town. The bubbles and fruitiness bring out the coulis and cream like a dream.
3. Share the Love… or Don’t
It’s big enough to split, but honestly? You might not want to. Our advice? Order two and pretend you're being generous.
The Clock Is Ticking
We say this with love: don’t wait too long.
Pound Town disappears after July 27, and once it’s off the menu, it's gone until next summer. No secret stash. No backstage slices. No second chances.
So if your mouth’s watering just reading this… we suggest you make your move.
Book your table. Bring someone who makes you laugh. Wear something that makes you feel good. And prepare to get a little messy.
Because life is short—and this trip to Pound Town is worth every bite.
Ready to indulge?
Reserve your table now at betterthansexdesserts.com and experience our most seductive dessert of the summer.